Dr. Gordon R. Campbell, Chief Executive Officer, SPAR International
Dr. Gordon R. Campbell, Chief Executive Officer, SPAR International, is responsible for the world-wide development and co-ordination of the SPAR organisation. SPAR is the world's largest organisation of independent retailers with over 12,300 SPAR stores in 35 countries. In 2010 SPAR had global annual retail sales of €29 billion.
Gordon Campbell has mainly focused on the development of SPAR as a global retail brand, which includes the sponsorship of European Athletics, unique international TV campaigns and international promotions. He has been responsible for the expansion of SPAR into Eastern European and Asian markets. Working with our SPAR Partners, he is working on the implementation of six Winning Strategies developed for the organisation to secure the success of the brand in the coming decade. The current focus is on the development of SPAR in the emerging markets of China, Russia, India and Africa.
Previously, Gordon Campbell was Sales and Marketing Director of BWG Foods Ltd and a Director of SPAR Ireland. He has a PhD in Biochemistry from Trinity College, Dublin.