Amrish is a second-generation entrepreneur, who was challenged to grow a largely ‘boutique’ business, started in 1971 into a highly successful, pa -India women’s apparel company with brands spanning global fashion, Indian contemporary and Indian couture brands. In 2007, he launched ‘Label Ritu Kumar’, a western wear brand which marked the beginning of the move into mainstream fashion. Today Label, boasts of more than 50+ stores, across India. He is also responsible for modernising and expanding the legacy product line into two different brands for pret and couture. Amrish launched Ritu Kumar Home in 2019 and is all set to launch Aarke by Ritu Kumar in 202 , a brand with Indian wear sensibilities that will bridge the gap between designer wear and accessible price points.

Over the years he has developed the infrastructure and functions verticals of India’s only scaled designer wear brand. He has also helmed brand building and marketing. After a successful fund raise, from Everstone Capital in 2013, Amrish took on the role of CEO and droves the day to day operations across multiple functions including design, supply chain, Ecommerce and operations.

In the last 5 years, the Company has consistently been able to deliver 20%+ top-line growth and grow touch points to 100+ across 30+ cities in India while consistently expanding the brands’ online presence in key markets of USA, UK &the Middle East to become one of the most recognized women’s fashion apparel brands. Simultaneously, Amrish has successfully, transformed the Company from a largely promoter-run set-up into an institutionalized, professionally run organization while driving innovations and winning accolades along the way.

Amrish’s efforts were recognized by the Economic Times when he was included as one of India’s Top 40 under 40 at the prestigious India Inc’s Business Leaders Awards 2018.