Aroon started his entrepreneurial career at the young age of 22 after graduating with a Bachelors degree in Finance & Economics from Lenoir-Rhyne University, North Carolina. Aroon is the Founder & CEO of disruptive unmanned self-service retail technology startup Vendekin Technologies Pvt. Ltd; which in three years has established a presence in more than 4 countries with its patented technology for unmanned automated vending machines and self-service kiosks.

In the past, Aroon had founded a start-up Virrea Technologies in the e/m/Governance and virtual and augmented reality solutions space with a focus on projects with impact on society and has also worked and collaborated with various start-ups in the past.

Aroon is an avid sports fan and has formerly played tennis competitively at the national and international level being a former top 15 player in India and top 800 in the world.