Peter Betzel joined IKEA in 1993 in Germany inspired by its vision, culture and values. Even today, these are the driving forces behind his passion for growth at IKEA. Peter’s last assignment was to lead IKEA Germany as Country Manager. During the period that he was at the helm, Germany became the best performing IKEA market. Prior to that he was Country Manager, IKEA Spain.

During his time in IKEA, Peter has had extensive store experience, which he believes is the best platform to understand the core of the IKEA business. He has in-depth experience in driving business growth in different markets. Peter now has ambitious plans to lead the IKEA India story to success. Both people and business growth are high on Peter’s agenda as he takes on the challenge of expanding and leading IKEA’s growth in the country. Peter has 2 grown up children living in Europe and he lives with his wife in Bangalore, India.