An early entrant into the organized retail sector in India and he introduced a range of hardware products to the sector. As a co-founder of Protocol, he brought the barcode technology and POS machines as a distribution partner of Posiflex and developed the market in India. When Posiflex looked to consolidate the Indian market in 2009, Protocol was the natural choice and they forged this relationship to form an Indian entity – Posiflex India. Baskar has worked relentlessly for the last 18 years, with the who’s who of the retail Industry in India. He has been instrumental in developing many Industrial & Retail automation products to help improve the workforce efficiency and inventory management using the barcode & RFID technologies. These innovations were possible due to a deep understanding of the industry needs in terms of quality, price points and service requirements.

Baskar is a Bachelor of Engineering from Coimbatore Institute of Technology.