Devidutta Dash is a proud founder and Chief Executive Officer of the rapidly growing, period-care brand - Lemme Be. This women-centric, sustainable and myth-busting brand was founded in the year 2020. Since its inception, Lemme Be has not only been successful in understanding and catering to menstruators’ needs but has also broken boundaries by expanding this venture on an international scale in August 2022 in UAE, December 2022 in Australia, and March 2023 in Malaysia.

Devidutta, a.k.a. Devi, emphasizes dearly on the importance of menstrual hygiene as studies show your menstrual phase is directly connected to your mental, physical, reproductive and skin health. Hence, one should not have to make a compromise when it comes to their menstrual well-being.

Lemme Be stands on the strong grounds of wellness, hygiene, breaking taboos, promoting not only user-friendly but also environmentally friendly products and most of all, choosing yourself and your hygiene over anything. For ages, women have been deprived of proper menstrual products. Moreover, menstrual hygiene has not been given the importance it deserves and has been perceived as a taboo. Many menstruators are either not aware of the variety of products they can avail during menstruation, or do not have easy access to them.

Lemme Be is a platform that strives to tackle these issues by introducing a variety of products like organic tampons, organic sanitary pads, each catering to various blood flow, menstrual cups, heat pads to provide the much-needed comfort from cramps, menstrual discs, period relief toys, and more. Lemme Be aims to create a market for all menstruators that is filled with products that have unbeatable quality, versatility, and comfort. Our goal will always be prioritizing hygiene, thinking of nature along with menstruators by creating eco-friendly products, and making this entire journey worth it by availing all the products at a pocket-friendly price.

Lemme Be’s mission is to educate and create numerous options in the field of menstrual hygiene and help people understand that period care is not a luxury but a necessity. Hence, Lemme Be believes that one shouldn't feel or be made to feel bad for catering to their needs.