Priyanka Gupta is the third-generation industry leader of the legacy premium retail chain of India, GKB Opticals. On completion of her graduation in business administration from Loyola Marymount University, Los Angeles, California, Priyanka joined the family business. She is currently the Director of Brands at GKB and is responsible for the selection of eyewear brands and allocation to the top stores as per the market demand. She oversees the entire product lifecycle, from concept creation to market launch, ensuring that GKB consistently delivers high-quality, stylish, and functional eyewear that meets the diverse needs of its customers.

Throughout her career, she has demonstrated a deep understanding of the market, exceptional leadership skills, and a passionate commitment to innovation. Staying ahead of the curve in the retail sphere by identifying emerging trends and consumer preferences has been her key areas of focus. Collection events such as Wedding Edit which has an exclusive collection of high-end luxury eyewear brands curated for Indian weddings, and private viewing of designer brands for the target customers have been her brainchild. Apart from that, organizing various brand events with eminent fashion houses like Lindberg, Tomford, and DITA for the customers have helped GKB to establish a brand connection with their customers.

To make the retail experience better, she has come up with the concept of unique store designs that will add to the overall experience of shopping for everyone in GKB stores. An example of that is the Gurusaday store in Kolkata which will have the first lens experience zone with a customization of lens tints according to the customers' preferences of style and functional needs.

She is also the founder of the Home service vertical that caters to the customer base who need eye check-ups and have the option of choosing from 20 plus branded frames and 100 plus different styles in the comfort of their homes.

Besides, cultivating and strengthening GKB's brand identity and ensuring that it resonates with target audiences and stands out within the competitive landscape has also been another area of her focus.

Priyanka is also driven by a genuine passion for the positive impact that eyewear can have on people's lives. It is more than just an eyewear! “My vision is for the optical industry to transform from a purely need based industry to an important component of style and self-expression!” Says Priyanka Gupta. She believes that glasses are more than just a corrective tool; they can be an expression of personal style, a confidence booster, and even a gateway to improved vision and well-being.